“We ran a hugely successful gaming promotion this time last year, and we’re confident of the same again.

We’re always looking to reward our loyal Monster fans with unmissable experiences and believe our partnership with Apex Legends will do just that – as well as helping to recruit new shoppers from the wider Apex fanbase. Martin Attock, Vice President of Commercial Development at Coca-Cola Europacific Partners GB, said: “Gaming continues to be a huge and fast-growing part of the global entertainment industry – in which Monster has been a major player for nearly two decades.

Monster Ultra and Monster Juiced are both in 40% growth – with the Pipeline Punch and Mango Loco variants among the biggest drivers of growth in the Monster portfolio. 1 in the zero sugar energy drinks segment, led by Monster Ultra White, the no. As the no.1 deliverer of value growth in energy drinks – adding nearly £98m of value in the past year alone – Monster is worth more than £374m and has secured its highest-ever segment share. This latest promotion will give Monster a boost at a time when the brand is already on a record-breaking trajectory. Monster will also leverage its international social media following and run several high profile media partnerships to maximise awareness of the Apex Legends partnership, throughout the promotional period and beyond. Promotional pack designs feature two of the game’s biggest legends to drive standout on-shelf, and to help wholesalers and retailers create even more theatre in-store/outlet, high-impact POS materials are available from My. from the middle of October.

Every can purchased earns points towards exclusive prizes, the more points earned, the more prizes that can be won. Running until the end of the year, unique codes can be found under the ring-pulls of cans (and cans within 4 x multi-packs) of Monster Original, Monster Absolutely Zero, Monster Ultra White, Monster Juiced Mango Loco, Monster Juiced Pipeline Punch and refreshed Monster Assault.Ĭonsumers have until the 31 st of March 2022 to enter their codes online, which will then be uploaded in their EA account – giving them points towards exclusive Battle Pass prizes and in-game content. An Apex Legends on-pack promotion is live now on must-stock variants from Monster’s core, Monster Juiced and Monster Ultra ranges, to drive maximum engagement with shoppers.

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